Spring Real Estate Training for a Spring Real Estate Market

lady sitting in field in spring

Spring Real Estate Training for a Spring Real Estate Market

The spring real estate market brings a lot of potential business, but also a lot of competition from other agents and teams. As a real estate agent or team leader, you have to start preparing for the spring as soon as possible. If you find yourself waiting until March or April to start figuring out how to tackle a hotter market, it’s too late.

The sooner you act, the better. If you want to take a bigger piece of that spring real estate market pie, then you need the right systems and concepts in place. That’s where our spring real estate training program comes in.

More on that in a little bit.

How Can Agents Prepare for the Spring Real Estate Market? Roleplay

If you are going to successfully train your team (or yourself), then you need all the tools possible at your disposal. Roleplays are an incredibly powerful tool for training real estate ISAs and agents alike. They not only allow ISAs to practice closing techniques, objection handling, and all the other sales components they are taught, but also allows other people in the group to learn from mistakes that their colleagues make. Just like pilots use flight simulators, so should inside sales agents use roleplay groups.

And when it comes to the spring real estate market, there are specific objections and call situations that every agent and ISA can use some practice on.

Tackling the Spring Real Estate Market: Focus on Key Objections

Agents and teams should use roleplays to work through all objections that they commonly hear, but there are a couple that you are likely to hear even more in the spring real estate market. Practice the following objections over and over again until handling them becomes like second nature to you:

  • “I’m just going to wait until spring”
  • “I’m just looking right now” (the window shopper)
  • “That price is too high/that price is too low”

Use roleplays to master these objections, and you will start seeing a much higher conversion rate on your calls.

You Need Accountability in the Spring Market More than Ever

Talking about real estate training and planning for the spring is all well and good, but how can you make sure you’ll actually take the steps to do it? Despite the slower winter market, you still have a busy schedule with your life and your business. How can you be sure you’ll set aside the time? If you do set aside the time, how can you be sure you are preparing for the spring real estate market in the right ways? What happens is you have issues or questions you don’t know the answers to?

Do you see what I’m getting at? Effective spring real estate training requires a coach to hold you accountable.

How Can You Move Your Real Estate Business Forward this Spring?

Roleplaying. Handling critical objections. Ensuring you remain accountable. How can you accomplish all of these things? By entering our Spring Training Program, of course! For 12 solid weeks you and your small team will be assigned a dedicated real estate trainer to bring your skills to new heights and hit your goals. 

In addition to roleplaying key objections, filling up your sales pipeline, doing live call reviews, and learning the most important conversation techniques, you’ll also have a real estate coach who you can bring your questions to and who will help keep you focused.

What are you waiting for? Take the right steps now to conquer the market this spring.

Click here to see what our Spring Training Program can do for you.


Is Your Company Ready for a Real Estate ISA?

real estate agent with phone

Is Your Company Ready for a Real Estate ISA?

Just like that, 2023 has begun! I know it’s winter still, but as a team leader you always have to be looking forward. So, the question is, how are you going help your real estate company thrive as we move into the new year?

Real Estate ISAs Are Key to Scaling Your Business

As we move forward into 2023, you have to take advantage of every lead you and your team can get your hands on. That means that you need a real estate ISA that consistently performs and delivers new business. As this Follow Up Boss article points out, effective ISAs will bring you a 5 to 1 return on investment.

The fact that phone answer rates are lower today than they ever have been means that you need a sales professional who’s trained specifically for converting leads over the phone. If an inside sales agent can get someone on the phone, they have the skills to actually set the appointment, which is very important because it’s tougher and tougher to get people on the phone in the first place.

Here’s what a real estate ISA can do for your business:

  • ISAs receive inbound leads and conduct rigorous outbound prospecting to uncover leads.
  • ISAs scrub leads, determine motivation, timing and ability.
  • ISAs set the listing and buyer consultation appointment for an outside agent.
  • ISAs also maintain a nurturing database of leads and work that database to produce future appointments.

When Should I Hire an Inside Sales Agent?

You might be thinking: Great! My first move in the New Year will be to hire a rockstar real estate ISA that brings in tons of new clients! Although that is definitely the right attitude to have, you have to make sure your business is actually ready for an ISA. I’ve seen real estate companies hire inside sales agents with extremely high hopes, only to be severely disappointed when the ISA doesn’t deliver.

In most of those situations, however, it’s because the company wasn’t ready for one. They didn’t have the proper training in place. They didn’t have good leads for the ISA to work with. They didn’t have enough agents to work all the new business the ISA was generating. They didn’t have realistic expectations for the ISA they hired.

Is Your Business Ready for a Real Estate ISA?

Essentially, whether or not you’re ready to hire a real estate ISA comes down to four major things:

  • You are bringing in around 150,000+ in annual GCI
  • You already have an established and well trained assistant who is handling your transactions and can handle the ones generated by your new ISA
  • You have solid inbound lead sources for your ISA to begin working
  • You have a plan to either train your ISA yourself or leverage a third party sales training company

Once you have those four things, you are most likely ready to hire a real estate ISA for your company.

If you have questions about hiring an ISA, or want to utilize our ISA training services, then please reach out to our team today!


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