Real Estate Call Review Video: Slow It Down, the Lead Is a Real Person

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Real Estate Call Review Video: Slow It Down, the Lead Is a Real Person

In today’s Call Review video, Dale discusses the importance of remembering that the lead is a real person. It can be a challenge, especially on difficult calls when the lead has strong objections, to not sound too “salesy” or scripted.

Just make sure you are continuously asking relevant questions with the purpose of trying to help them solve their problem, not just trying to “make a sale”.

If you like this coaching and want to have a highly trained coach listen to your calls or your team’s calls, then you can either check out our coaching options or schedule a free 30-minute consultation call with Dale.

Smart Inside Sales Master Class: https://www.smartinsidesales.com/class/

Coaching Options: https://www.smartinsidesales.com/coaching/

Free Consultation Call: https://calendly.com/sis-sales

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Inside Sales Team: Don’t Hire the Wrong Inside Sales Agent (ISA)

real estate ISA hiring
real estate ISA hiring

Inside Sales Team: Don't Hire the Wrong Inside Sales Agent (ISA)

Hiring new people is scary. So much so, that business owners and team leaders are often deterred from hiring, even when doing so would help their business grow. This is especially true when it comes to real estate companies or teams hiring inside sales agents (ISAs).

Real Estate Is a Tough Industry

Real estate is a tough industry. Between 75% and 87% of real estate agents leave the industry within just five years of getting started. And the attrition rate for real estate inside sales agents is not much better. It’s very difficult, and you have to have a specific set of skills coupled with the ability to adapt quickly and think on your feet.

The nature of the industry makes it tough to hire the right people for the job that will last long enough to make your investment in them actually worth it. But this shouldn’t be an excuse to not hire people when the growth of your real estate business depends on it or to hire the wrong people for your team or for the position.

Successfully hiring real estate ISAs that become major assets to your team is not impossible. In fact, it’s as simple as following a process that, although it may seem a bit counter-intuitive, will allow you to more easily and consistently make good hires.

I’m sharing this with you because I know firsthand how tough this industry can be and that there’s not a lot of help out there. Real estate team leaders, real estate agents, and salespeople in general mostly prefer to keep winning ideas and formulas to themselves, rather than share them with their potential competition. But I want to help you build a successful team, and that starts with hiring the right people for the job.

Use the Correct ISA Hiring Process

Put frankly, many, if not most, business owners and team leaders go about hiring the wrong way. In terms of real estate ISAs, the typical process looks like this: you interview a bunch of people, hire the one or ones who have the best resume or who, based on the resume and interview, seem to have some experience.

After hiring, you then find out whether or not the new ISA can actually do the job that is required of them. And if the new hire seems to be able to fulfill the basic requirements of the job, then you get around to training them on the finer points of the craft.

Though typical in the real estate industry and, essentially, in all industries, when hiring this way the key components of the hiring process are basically in the wrong order. Instead of going interview, hire, performance, train, you should be going performance, interview, hire, train. In other words, the first step in the new hire process should be testing whether or not this person is actually capable of the job you need done.

Evaluate the ISA BEFORE You Hire

How do you do this?

In terms of a real estate inside sales team, the most critical skill required by the job is the ability to have successful sales conversations over the phone. If someone is not strong when it comes to speaking on the phone, they’re most likely not going to be a good fit. At the end of the day, the ONLY thing that matters is if an ISA can make hundreds of calls per day, have good conversations, and persuade someone to take ACTION. 

So the key thing to do is see how they sound on the phone. This means listening to them on voicemail, doing role plays where you present them with different situations or caller objections, and having the candidate make actual calls to see how they do. The key thing you are evaluating here is not whether they have perfect responses to the situations presented to them in the roleplays or on the practice calls, but whether or not they have the basic ability to interact confidently over the phone, and whether or not they are able to think on their feet and not get overly flustered. Basically, you are looking for someone who can perform at least moderately well over the phone, and who with some training could easily become a lead conversion master.

If they can successfully make calls and they sound good on the phone, then you know that they are a very good potential candidate. Testing in this way before you make the hire will cut down on your wasted time and money. 

Train the Heck out of Your ISA

Once you have several candidates who performed well on the phone, then move forward with an actual interview to get a feel for their overall skillset and for what kind of person they are. And then hire the one (or several) who you feel is the best fit for your particular business or market. The next key step is to train the heck out of them.

You should begin training as soon as you hire a new ISA. Don’t just throw them in there or wait for them to get their feet wet. This will most likely cause them to get discouraged or burnt out and you will have wasted your own time and their time. Hit them with training right out of the gate. This means role plays, mock calls, call reviews, objection handling techniques, sales techniques, etc.

This can be time consuming, especially if you fully commit to it. And since you are busy running your business, one of the best ways to train your new real estate ISA is to use an awesome lead conversion training program. This will keep you out of the trenches using time you don’t have, and take away the burden of making sure your inside sales team is getting consistent, uniform training. 

With a training like Smart Inside Sales’ Conversion University, you can be sure that your ISAs are learning much more than scripts. They will master overcoming objections and learn how to have enjoyable, successful sales calls.

Conclusion

There’s no getting around the fact that real estate is a tough industry and a tough industry to hire for. But part of that difficulty definitely arises from team leaders and business owners not navigating the hiring process effectively or in the most efficient way possible. Switch up your formula and hire the right ISA for your real estate team the first time around.

Real Estate Coaching Group Roleplay: See the Situation through the Lead’s Eyes

real estate inside sales coaching

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Real Estate Coaching Group Roleplay: See the Situation through the Lead's Eyes

At Smart Inside Sales, our group roleplay sessions are the backbone of inside sales agent (ISA) training. On these calls, ISAs face off against one another and learn how to overcome common objections, stay on the phone longer, and get much higher conversion rates.

In today’s roleplay video, the agents and ISAs once again deal with a lead who is not really interested in setting an appointment with them. They are either looking to try and sell their house on their own or are just in the beginning stages of the buying or selling process.

The key to being successful on these types of calls is to clearly explain the benefit that you and your team can bring. You need to hear what their thought process is, repeat what they tell you back to them, and then determine together if their present course of action is the best possible course of action for them.

If you like this coaching and are interested in greatly improving the effectiveness of you or your team on sales calls, then you can either check out our coaching options or schedule a free 30-minute consultation call with Dale.

Smart Inside Sales Master Class: https://www.smartinsidesales.com/class/

Coaching Options: https://www.smartinsidesales.com/coaching/

Free Consultation Call: https://calendly.com/sis-sales

Want to

CONVERT MORE LEADS? LAND MORE APPOINTMENTS? CLOSE MORE DEALS? Take our free 1 hour lead conversion training.

Real Estate Coaching Group Roleplay: Get Them to Take the First Step

real estate inside sales

Want to

CONVERT MORE LEADS? LAND MORE APPOINTMENTS? CLOSE MORE DEALS? Take our free 1 hour lead conversion training.

Real Estate Coaching Group Roleplay: Get Them to Take the First Step

At Smart Inside Sales, our group roleplay sessions are the backbone of inside sales agent (ISA) training. On these calls, ISAs face off against one another and learn how to overcome common objections, stay on the phone longer, and get much higher conversion rates.

In today’s roleplay video, the agents and ISAs are in a scenario in which a buyer does not want to commit to working with an agent right now. The person they are calling does not want to set an appointment right now.

The goal in this roleplay is to try to take a buyer who has high motivation and the means to buy and try to get them to take the first step and make an appointment with you. The key here is to demonstrate the value you and your team can offer them.

If you like this coaching and are interested in greatly improving the effectiveness of you or your team on sales calls, then you can either check out our coaching options or schedule a free 30-minute consultation call with Dale.

Smart Inside Sales Master Class: https://www.smartinsidesales.com/class/

Coaching Options: https://www.smartinsidesales.com/coaching/

Free Consultation Call: https://calendly.com/sis-sales

Want to

CONVERT MORE LEADS? LAND MORE APPOINTMENTS? CLOSE MORE DEALS? Take our free 1 hour lead conversion training.

Real Estate Coaching Call Review: Does the Lead’s Process Make Sense Given their Goal?

real estate inside sales training

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Real Estate Coaching Call Review: Does the Lead's Process Make Sense Given their Goal?

Call reviews are an extremely important aspect of inside sales agent (ISA) coaching. Smart Inside Sale’s call review sessions are the only opportunity in the real estate industry for a highly trained coach to listen to your actual calls and the calls of your real estate inside sales agent team.

In today’s Call Review video, Dale discusses the importance, once again, of understanding the lead’s process FROM THEIR PERSPECTIVE. It is critical to understand what the lead thinks is their best course of action and then determine whether you think that is actually the best way for them to achieve their desired outcome.

Dale gives advice on what to focus on on the call and how to convince the lead that you can solve their problem better than they are currently.

If you like this coaching and want to have a highly trained coach listen to your calls or your team’s calls, then you can either check out our coaching options or schedule a free 30-minute consultation call with Dale.

Smart Inside Sales Master Class: https://www.smartinsidesales.com/class/

Coaching Options: https://www.smartinsidesales.com/coaching/

Free Consultation Call: https://calendly.com/sis-sales

Want to

CONVERT MORE LEADS? LAND MORE APPOINTMENTS? CLOSE MORE DEALS? Take our free 1 hour lead conversion training.

Real Estate ISA Coaching: “I haven’t thought about selling my house in a while”

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CONVERT MORE LEADS? LAND MORE APPOINTMENTS? CLOSE MORE DEALS? Take our free 1 hour lead conversion training.

Real Estate ISA Coaching: "I haven't thought about selling my house in a while"

Inside sales team group roleplays are one of the most important aspects of real estate inside sales training. On these calls, ISAs learn how to overcome common objections, stay on the phone longer, and get much higher conversion rates.

In today’s roleplay video, the group goes over how to deal with old leads who haven’t thought about selling their house in a while. These are people who wanted to sell two years ago but were unsuccessful and have since given up. This can be a highly valuable, largely untapped, lead source.

The key is to get them hooked in before you go for the big question asking them to give it another try. Find out why it didn’t sell the first time, what has changed for them, and see why it would make sense for them to get their house back on the market.

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CONVERT MORE LEADS? LAND MORE APPOINTMENTS? CLOSE MORE DEALS? Take our free 1 hour lead conversion training.

When Should My ISA Lead Generate?

real estate leads
real estate leads

When Should My ISA Lead Generate?

Hiring an inside sales agent for your real estate team is a big step forward. It’s also an increasingly popular step as agents and real estate team leaders begin to realize the immense value that an ISA can bring to their team. An effective real estate inside sales agent (ISA) will lead to higher conversion rates and has been shown to generate 5 times the amount of revenue that it costs to hire them.

But like anything, that level of return is not completely guaranteed. The success and value that an ISA will bring to themselves and to your real estate team depends on a variety of factors. These factors include the inside sales agent’s individual motivation to lead generate, the company or team culture and sales mentality that are cultivated by its leaders, and how the daily schedule of the ISA is structured.

Your ISAs Should Respond to Leads as Quickly as Possible

One of the most critical factors determining whether you’ll be able to turn a real estate lead into an actual client is the speed with which you are able to respond to them. In today’s digital world, most companies are getting tons of leads coming in from a multitude of online sources.

Buyers are able to access a variety of listing services to get information that they once had to go through agents to get. To take advantage of this new world you have to be one of the first (ideally, the first) to reach out to a lead. Of course, in reality it is not possible for real estate agents or ISAs to follow up immediately with every single online lead. But experience and evidence shows over and over again that speed to a lead has a massive impact on lead conversion.

The reason you hire an ISA is so your real estate team can get to more leads as quickly as possible. Their job is to start the conversation with leads, find out the problem they are trying to solve, and explain how your team can help them solve that problem and help them reach their goals quicker and easier.

What Time a Day to Contact Real Estate Leads

You want your team to respond to leads quickly, but there are also certain times during the day that are MOST productive for reaching out to leads. Research has shown that the best time of day to make contact with leads is between 8am-9am or between 4pm-5pm. That is when you should make sure your inside sales agents are concentrating their prospecting calls because it’s during those times that leads are most likely to pick up the phone.

Between 8am and 9am should be when your ISA is contacting those newest and hottest leads that have come in. And then towards the end of the day (between about 2pm and 5pm) they should call the following:

  • Any nurtures not reached earlier in the day (leave messages this time)
  • Any expireds, FSBOs and withdrawns from the past 7 days that haven’t been reached
  • Any follow up tasks that haven’t been completed for the day or prior days

Have an ISA Work after 5pm if You Can

A study done by hireaiva.com of about 100,000 real estate leads showed that only about half are generated between normal working hours (9am-5pm). As I already mentioned, one of the most productive times to lead generate is between 8am and 9am. But there are also extremely productive times after 5pm and before 8am during the week. In addition to that, the study also found that about 30% of the leads were generated during the weekend.

What does this mean for your inside sales team? It means that if you are able to, (i.e. if you have more than one ISA) you should schedule different ISAs to work at different times of day. Creating separate shifts will allow your team to take advantage of all the prime lead generation times throughout the day and lead to more conversions and more success for your business.

Conclusion

Hiring an ISA is a must for your real estate team once it hits a certain size and amount of revenue. But you can’t expect automatic profits and success just through the act of hiring. They need to be properly trained and motivated, and work within a structure that will set them up to create value. And a big part of that is knowing when to hammer home the lead generation. Know what times a day and preach immediate response. Your real estate business will thrive as a result. 

Real Estate Sales Coaching Call Review: Make Sure You’re Asking the Direct Question

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Real Estate Sales Coaching Call Review: Make Sure You're Asking the Direct Question

Get to the point!!

In today’s Call Review Video, Dale stresses the importance of asking the question you need to ask.

You only have a limited amount of time on a call to ask questions. This means you can’t shy away from asking the best questions that will get you the appointment.

Where are you trying to go on the call? What do you want to know? Ask questions that get you those answers.

If you like this video and think that you or your business could benefit from call review coaching, then click here to schedule a call with us: https://calendly.com/sis-sales/30-min-chat

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