Honesty & Integrity Together Honesty and Integrity represent being committed to fairness and truthfulness even when it’s not easy or convenient.
Extreme Ownership Seize accountability, don’t avoid it. Accept ultimate responsibility for any task you are involved in or responsible for.
Value First Profit Second Providing value and impact to clients engaged with our company always takes priority over profit if the two are ever in conflict. If value or impact cannot be provided to a client, we should not profit.
Family, Relationships, Business We prioritize business so long as it does not negatively impact our business and work relationships. We prioritize business and our business/work relationships so long as it does not negatively impact our family.
Excellence in Service We strive to always provide the utmost in service to our clients. Even to the point of having the tough conversations that must be had in order for the client to experience positive growth toward their goals.