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Unless you’ve been avoiding the news completely and maybe living under a rock, you have probably heard of this little situation we are dealing with called coronavirus. States across the country have issued shelter in place or stay home orders—essentially barring any travel unless it is to the store, to work if you have been deemed an essential worker, to get medicine, or to take part in outdoor recreation activities.
Needless to say, the inability to leave one’s home except for life-preserving reasons is having a major impact on the real estate industry. Although in many states and communities real estate companies are considered essential businesses, the restrictions that are in place and fear of the virus itself are causing many potential leads to be unable or unwilling to move forward in the home buying process at this time.
People are out of work, are scared of being out of work in the future, have their kids at home, and are generally uncertain about the future. The question becomes, how do real estate agents stay ahead of the situation, have business conversations with their leads, and remain sensitive to the constantly changing of the circumstances we currently find ourselves in?
If there was a predictable, step-by-step method for learning how to generate a steady surge of leads and naturally move those leads to a “Hell Yeah! I’ll book an appointment with you”…
…would you finally feel confident that you could double your appointments, add 50 deals to your year, and get to the 6-figure Promised Land you dreamed of when you first started this whole real estate thing?
The answer is Conversion University.
The most insanely comprehensive, ROI-focused ISA and real estate agent training on the planet, engineered to make EVERY aspect of your lead generation, appointment setting and deal closing more profitable from day one.
As restrictions get tighter and we sink further into what seems to be a worsening situation, all agents have a choice. They can choose to stay active and continue to operate as best they can, or they can choose to completely shut down.
Real estate agents can decide to succumb to the fear of losing their business, not being able to sell houses in the months to come, and feeling insecure in their livelihood. On the other hand, those same agents can also choose to throw themselves into their business and their work. Continue to reach out to people, continue to generate leads, continue to improve their skills.
In my opinion, staying active is the most empowering thing you can do right now.
Related to that is the one thing I’ve been hammering home to my clients and agents I work with: when you reach out to people you are not taking anything from them, you are adding to them. You do not need to feel awkward or bad about reaching out to potential clients because you are offering them a solution to a problem they are trying to solve. Or, at the very least, you are attempting to help them find a solution.
Okay, so we laid out four proactive steps all real estate agents can make a point to start doing each day. Find and share positive news, learn about and share resources and services in the community, contact one lead who needs to buy or sell now, and contact at least five leads who will buy or sell once restrictions relax.
But where do you start and how do you actually have these types of conversations with leads? I go in depth on scripting and strategies you can use to make the most of our current situation in the video below.