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real estate coaching

Do I Need a Real Estate Coach?

Real estate coaching can help you take your career or team to the next level. We generally accept that coaches are necessary in many areas of life: sports, singing, dancing, acting, and even soldiers. They offer direction, motivation, assistance, and set an example. Well, this is no different in the real estate world.

Whether you’re a new real estate agent or a seasoned pro who is growing their own business, it’s not uncommon to feel a lot of uncertainty. “How should I structure my business?”, “How do I grow my lead database?”, “How do I build relationships, set listing appointments, convert more on my calls, and nurture leads I already have?” And the most important question of all: How do I maximize my profits?

What a Real Estate Coach Can Do

“For a new agent that is eager to grow and open to new ideas, real estate coaching can be invaluable for them to learn how to create and cultivate leads and sharpen their sales skills for desired results,” said motivational speaker and real estate coach/trainer Jared James.

Basically, a real estate coach is someone who is a seasoned veteran. They’ve seen a ton of different situations, heard every caller objection you can think of (and probably then some), and, best of all, they know exactly what it feels like to be in your shoes.

Like in any field, the road to success in real estate is paved with trial and error, mistakes, learned lessons, maybe some unlearned lessons, and a lot of blood, sweat, and tears. A coach is someone who has done these things already. This is not to say that you won’t still make mistakes or have to learn hard lessons if you hire a great real estate coach. However, they can help you side-step some big land mines along the way.

More than just giving you strategies on how best to find qualified leads, nurture existing leads, overcome objections on calls, and close deals (all of which a good coach should help you with), a great coach helps real estate agents see the big picture. It’s easy to get lost in the weeds and become frustrated if things don’t feel like they are going your way, or if you feel yourself losing motivation after a tough week. A coach can put things in perspective when you are too close to see it.

How a Real Estate Coach Can Help Your Business

The reason most real estate agents or real estate team leaders will hire a coach is simple: they want to grow their business and make more money. They want to run their business better, have more sales, and generate more income. And this is good news because, according to Tom Ferry, 90% of real estate agents who use coaching see an increase in their business of up to 200% or more. Yep, you read that right, 200% or more!

According to an Inman study of agents who use real estate coaches, 9 out of 10 respondents said their business climbed by 10% or more during their first year with a coach, and more than half said the increase was 25%+. Whether you are a solo agent, building a new business, or have had a business for a while, those numbers are hard to pass up.

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real estate inside sales team training

Should I Hire A Real Estate Coach?

If you can relate to any of these statements, then hiring a real estate coaching may be the answer for your business:

  • I don’t know how to get more leads
  • Cold calling is not working for me to generate enough business
  • I’m having trouble staying motivated and keeping my eyes on the prize
  • I can’t visualize what my “prize” is
  • I need someone to hold me accountable to lead generate and continually engage with leads I already have
  • My business is stagnated and I don’t know what to do
  • I want a second pair of eyes on my business

Although some people remain skeptical of the effectiveness of real estate coaching, most who use them all seem to agree that the effectiveness of their advice also depends on the receptiveness and commitment level of the one being coached. In other words, you have to want to be coached in order to be coached successfully.

Having a great coach can help you take your business to the next level. Learn more about our coaching options and how they can help your business.


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